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Jaguar All-wheel Drive

An interactive installation for the Moscow autoshow.

The project

An interactive installation for the global launch of Jaguars first all wheel drive system at the Moscow autoshow. Compromising of a 40" multi touch display, a full scale Jaguar chassis and a 4 metre LED.

Re-editing rushes, syncing up animations between the display and LED beds, building the physical chassis & stand and creating 8 high end 3D animations were just a few challenges we face in pulling this together in a tight 8 week timeframe. 

my role

As lead creative I was responsible for managing the group of designers, 3D and 2D animations and developers. Work had to be of the highest quality and delivered on time for the launch at the Moscow Autoshow.

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